Bobro, NataliaБобро, Наталія Сергіївна2025-10-092025-10-092025-02-21Bobro, N. (2025). Use of digital avatars in the learning process as a factor of economic efficiency. In International Scientific Conference Economic Transformation in the Context of Global Challenges: Current Issues: Conference Proceedings (February 7-8, 2025. Klaipeda, Lithuania) (pp. 7-10). Riga : Baltija Publishing. https://doi.org/10.30525/978-9934-26-529-7-3978-9934-26-529-7https://dspace.e-u.edu.ua/handle/123456789/1289The logical continuation of the digitalization process in the educational environment is the integration of all information technologies that contribute to the formation of a comprehensive view of digital educational tools. Such integration “adapts” digital avatars as intelligent media capable of interacting with the user in the learning process.enArticle