Перегляд за Автор "Бобро, Наталія Сергіївна"
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- ДокументConsidering Globalisation Risks in the Formation and Implementation of International Investment Strategies(Pakistan Journal of Life and Social Sciences, 2024-10-29) Бобро, Наталія СергіївнаSelecting a productive investment strategy in the context of globalisation is crucial today due to the increasing integration of markets and the complexity of international economic relations. With the growth of global trade volumes, investment flows, and economic interdependence, investors must be knowledgeable in selecting effective strategies in a global context. Globalisation presents new investment opportunities but also introduces risks such as currency fluctuations, political instability, and economic crises. Therefore, investors and financial analysts must comprehend various approaches to investing in the international market and their impact on investment decisions. The topic of discussion was ‘Investment Strategy in Globalization: A Comparative Analysis of International Approaches.’ The leading international investment strategies implemented over the past decade were explored, and their advantages and disadvantages were compared. The main factors influencing globalisation on investment decisions were identified by analysing various approaches to investing in the international market. We highlighted the risks and opportunities that arise in the global environment and revealed their impact on investment strategies. Subsequently, we formulated recommendations for developing effective investment strategies that consider the peculiarities of the global market and international trends. The discussion shed light on important aspects of investment management in the global environment and provided a basis for further research in this area. This study clarifies that investment strategies in globalisation require detailed analysis and careful planning. The comparison of different approaches highlights the importance of understanding global trends, international economic conditions, and risks. The study provides a better understanding of current trends in the international market and enables preparing financial strategies that consider global challenges and opportunities.
- ДокументDIGITAL UNIVERSITY IN THE CONTEXT OF WA R IN UKRAINE(Liha-Pres, 2024-10-20) Бобро, Наталія СергіївнаDigital technologies are especially important in the context of the war in Ukraine when there is a need to quickly adapt the educational system to new challenges. The digital university is a new vector for the development of higher education, ensuring the continuity of the educational process even in difficult conditions. The transition from the traditional model of education to the digital one not only allows for the introduction of innovative technologies but also guarantees access to education for students from different parts of the country and the world. Distance learning, digital libraries, and interactive platforms are becoming important tools to support the learning process, ensuring mobility and efficiency in difficult times.
- ДокументDIGITAL UNIVERSITY IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT(ГО «МНГ», 2024-10-18) Бобро, Наталія СергіївнаThe article considers the strategic role of universities in implementing the principles of sustainable development through the integration of digital technologies. The main focus is on five key concepts of a sustainable university, including environmental safety, rational use of resources, inclusiveness, and cultural diversity. It is established that the digital university helps to optimize educational processes and reduce environmental impact while expanding access to education and improving the quality of training to meet global challenges.
- ДокументExploring the role of AI in shaping future marketing strategies: evaluations and outlooks(Amazonia Investiga, 2024-08-20) Бобро, Наталія СергіївнаIn the contemporary era, the advent of artificial intelligence (AI) is precipitating profound shifts in numerous sectors, mainly marketing, where personalisation and decision-making are undergoing radical transformations due to novel technologies. This study aims to examine the opportunities and challenges associated with the integration of AI into marketing strategies. The research revealed AI's impact on personalising marketing content, enabling companies to foster more profound consumer interactions. The study then examined AI's role in decision-making, where using sophisticated analytical tools leads to more justified and effective strategies. The article's conclusions indicate that AI has the potential to enhance the effectiveness of marketing campaigns, mainly through the personalisation of consumer interactions and the optimisation of marketing operations. The research provides a framework for further scientific investigation in this field, focusing on developing effective regulations and standards that will enable the realisation of AI's potential in marketing while minimising the risk of adverse effects.
- ДокументGLOBAL ECONOMIC IMPACT OF CHATBOT INTEGRATION IN HIGHER EDUCATION INSTITUTIONS(Liha-Pres, 2024-09-23) Бобро, Наталія СергіївнаThe modern world is experiencing rapid changes in education and technology, presenting new challenges and opportunities for educational institutions. The integration of artificial intelligence (AI)-powered chatbots in higher education institutions introduces new prospects for optimizing educational processes [1, p.56]. The use of chatbots allows automating routine tasks, reducing the workload of educators, and providing students with real-time access to individualized learning materials. The economic impact of these innovative solutions includes reducing the administrative cost and improving the efficiency of the educational process, which can, in turn, improve the overall quality of education and increase the competitiveness of institutions within the global educational network.
- ДокументStrategic Management Models for Digital Universities in the New Economy(International Journal of Economics and Business Administration, 2024-09-30) Бобро, Наталія СергіївнаPurpose: The research aims to develop strategic models for managing digital universities, helping them adapt to the challenges of the new economy and improve the efficiency of management processes in the context of digital transformation. Design/Methodology/Approach: A comprehensive approach is employed, including the analysis of existing economic models, identification of management challenges, and determination of key parameters for strategy formation. Special attention is given to integrating economic and management decisions into the digital transformation process of the university. The model developed considers various stages of strategic planning and result monitoring. Findings: The proposed management models enhance the sustainability of digital universities by ensuring effective resource planning, strategy implementation, and improving mechanisms for control and adaptation to the new challenges of the digital economy. Practical Implications: Implementing the developed models will enable universities to better adapt to digital transformation, optimize management processes, and enhance competitiveness. The models will also improve stakeholder engagement and promote sustainable development. Originality/Value: The study contributes significantly to the development of management approaches for digital universities, offering innovative solutions for integrating economic and strategic models in the new economy.
- ДокументTHE IMPACT OF DIGITAL TRANSFORMATION IN UNIVERSITIES ON GLOBAL ECONOMIC DEVELOPMENT(Сталий розвиток економіки, 2024-09-30) Бобро, Наталія СергіївнаThe article explores how the digital transformation of universities impacts economic development. Digital technologies have become an integral part of education, changing the quality of education and economic processes. By implementing digital technologies, universities not only improve educational outcomes, but also foster the creation of new industries, jobs, and global markets integration. Special attention is given to digital platforms that ensure effective interaction among teachers, students, and administrators, optimizing resource management and productivity. The economic aspects of digitalization, such as the development of new business models and the integration of economic entities into a unified information space, are also considered. The SWOT analysis highlights both the benefits of digitalization, such as transparency and accessibility of education, and the threats, such as cybersecurity challenges and infrastructure monopolization. The article concludes that digital transformation in universities drives economic growth, encourages innovation, and enhances workforce training for the global market.
- ДокументThe Impact of Globalization on the Formation and Implementation of International Investment Strategies(Economic Affairs, 2024-09-01) Бобро, Наталія СергіївнаSelecting a productive investment strategy in the context of globalisation is crucial today due to the increasing integration of markets and the complexity of international economic relations. With the growth of global trade volumes, investment flows, and economic interdependence, investors must be knowledgeable in selecting effective strategies in a global context. Globalisation presents new investment opportunities but also introduces risks such as currency fluctuations, political instability, and economic crises. Therefore, investors and financial analysts must comprehend various approaches to investing in the international market and their impact on investment decisions. The topic of discussion was ‘Investment Strategy in Globalization: A Comparative Analysis of International Approaches.’ The leading international investment strategies implemented over the past decade were explored, and their advantages and disadvantages were compared. The main factors influencing globalisation on investment decisions were identified by analysing various approaches to investing in the international market. We highlighted the risks and opportunities that arise in the global environment and revealed their impact on investment strategies. Subsequently, we formulated recommendations for developing effective investment strategies that consider the peculiarities of the global market and international trends. The discussion shed light on important aspects of investment management in the global environment and provided a basis for further research in this area. This study clarifies that investment strategies in globalisation require detailed analysis and careful planning. The comparison of different approaches highlights the importance of understanding global trends, international economic conditions, and risks. The study provides a better understanding of current trends in the international market and enables preparing financial strategies that consider global challenges and opportunities.
- ДокументThe importance of digitalization of the economy at the current stage of society development(Видавництво Європейського університету, 2024-05-23) Бобро, Наталія СергіївнаThe digitalization of the economy is one of the key trends in the modern development of society. The progress in digital technologies achieved in a short period of time in developed countries serves as a positive example for other countries. These achievements have created opportunities for broad public access to computers and the Internet, which has become an integral part of modern life. However, it is worth noting that the growing influence of the digital environment on all aspects of society poses a number of challenges and tasks for modern states and government agencies. The problem is to ensure sustainable development and effective functioning of socio-economic systems in the context of digitalization, as well as to overcome negative consequences, such as digital inequality and challenges to economic security in the context of expanding the use of information and communication technologies (ICT) [1]
- ДокументVECTORS OF MODERN UNIVERSITY DEVELOPMENT(Видавництво Європейського університету, 2024-11-07) Бобро, Наталія СергіївнаThe education sector continuously evolves to train highly skilled workers who are competitive, competent, responsible, and proficient in their fields. Strategy serves as the primary driver of university development, making the selection of an appropriate strategy for growth in a changing environment a critical focus for universities.