Перегляд за Автор "Rubanik, V."

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    Документ
    Development of the resource potential of agribusiness processing enterprises
    (2021) Gudz, I.; Rubanik, V.
    The relevance of the study of the essence and structure of the resource potential of agribusiness enterprises has been determined. As a result of the conducted research on the meaningful filling of the structure of the resource potential of agribusiness enterprises and the peculiarities of its formation in modern conditions, approaches to its structuring were developed and a model of the formation of the resource potential of the enterprise was proposed, which contains production, labor, financial and innovative resources that receive development at the level of enterprise potential management. Based on the systematization and generalization of approaches to assessing the resource potential of agribusiness enterprises, which is manifested in the choice of the resulting indicator, the methodology for assessing the resource potential of agribusiness enterprises has been improved. The article proves that the activity of agribusiness enterprises in the conditions of dynamic changes and increased competition is determined by their existing resource potential and its correspondence to market opportunities. The successful development of the enterprise is the result of the implementation of a strategy based on the use of the resource potential of the enterprise. How dynamically the enterprise will develop and respond to modern challenges depends on the quality of available resources.