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Features of application of investment potential assessment methods for enterprises
(2024) Gudz, Iurii; Shelest, Оleg
The article describes the main methodical approaches to the evaluation of the innovation potential of enterprises. The classification of the methods of evaluation of the innovation potential is proposed. The advantages and disadvantages of the existing methods are determined. A critical analysis of their application in practice was carried out. A method of assessing the innovative potential of enterprises is proposed. The system for evaluating the indicators of the innovative potential of a processing enterprise is considered as an integral set of available and hidden resources, stocks, and opportunities that can be revealed under the conditions of interaction and interdependence of balanced subsystems and elements. It is proven that the method of assessing the innovative potential of the enterprise should be practical, flexible, based on available mathematical apparatus and correspond to the modern development of the innovative activity of domestic enterprises. It is suggested that innovative potential should be considered as a complex and multifactorial phenomenon in the development of the enterprise, ensuring its competitiveness. In this regard, the further improvement of theoretical and methodological approaches to the evaluation of the innovative potential of processing enterprises is of great importance.