Educational principles of digital support for applicants in the process of forming a personalized trajectory for university admission

Abstract

The article examines the transformation of the admission campaign of a modern university in the context of digitalization and the growing role of personalized educational trajectories. The relevance of the chosen topic is due to the transition of higher education institutions from formal administrative admission models to digitally mediated formats of interaction with applicants, combining information support, analytical tools, and individualization of educational decisions. The paper analyzes the conceptual foundations of digital support for applicants using the example of the implementation of an applicant’s personal account at the Private Higher Educational Institution “European University.” The role of readiness indicators, step-by-step navigation, educational program selection modules, document submission and verification in ensuring the transparency of procedures and reducing information uncertainty for applicants is revealed. Special attention is paid to the use of intelligent digital components, in particular recommendation mechanisms and data analytics, which support an informed choice of educational trajectory and the adaptation of the digital environment to the individual user’s profile. It is argued that digital support for admission should be considered not only as a tool for optimizing organizational procedures, but also as a component of the educational environment that performs orientation and support functions at the initial stage of the learning pathway. It has been shown that the introduction of an applicant’s personal account at the European University contributes to the formation of a consistent, managed, and personalized trajectory of interaction between the applicant and the university, as well as creates methodological prerequisites for improving the quality of educational decisions and adapting digital services to the dynamics of the educational environment.