Мodernization of the enterprise based on the development of financial strategy

Abstract

The scientific article expands the theoretical basis of the concept of determining the essence of the company’s financial strategy. The paper states that the financial strategy should be considered in several aspects: as a component of the overall strategy of the enterprise and as an important component that ensures the formation and implementation of each component of the overall strategy. The need to separate the financial component when creating the general strategy of the enterprise is substantiated. It was determined that the financial strategy can act both as a functional strategy and as a basic one. The theoretical consideration of the financial strategy is based on four main concepts: environment; mission; situational analysis; resource use planning. It was determined that for understanding the essence of financial strategy, its connection and interaction with financial management is significant. Based on this, it is stated that the financial strategy is a model of the company’s goals, actions, capabilities for a strategic perspective, the basis of which is the management of financial resources. In the scientific work, it is noted that the financial strategy is decisive in relation to financial management, since financial management is considered as a system that implements the financial strategy of the enterprise. Considering the concept and content of the financial strategy, it is noted that it is mainly formed by the conditions of the macro- and microenvironment, as well as factors that affect the general strategy of the enterprise. The financial strategy, as well as the general strategy of the enterprise, is characterized by three main distinguishing features: irreversibility, permanence and long-term consequences. Taking into account the variability of the economic situation and trends in the development of financial markets, the article defines the directions of the formation of programs and projects for the implementation of financial strategy.