Інноваційне підприємництво як чинник розвитку цифрової економіки: сучасні тенденції та виклики в Україні

Abstract

The article examines the role of innovative entrepreneurship in the context of the development of the digital economy and modern challenges in Ukraine. The analysis of trends in innovative entrepreneurship in the realities of wartime was carried out. It was determined that most of the innovations in business, given the existing problems, are aimed at the development of startups, the introduction of IT products and digital services, which is a significant driver of the further development of the digital economy and contributes to improving the quality and safety of life. It was noted that innovative business ideas and startups change traditional approaches to doing business, expand the possibilities of attracting customers and create new markets. The article defines the role of innovative entrepreneurship in the system of the digital economy. The main problems of the development of innovative entrepreneurship as a component of the digital economy were studied and possible ways of solving them were proposed. Examples of successful innovative entrepreneurship and startups in wartime conditions are presented, which are aimed at solving the urgent needs of humanity, save people’s lives during the war in Ukraine, are quickly implemented, implemented and scaled. It is noted that the support of innovative business ideas by the state, business structures, and investment funds is an important prerequisite for the recovery of the modern economy, the exit from the crisis and its further sustainable development. The authors reviewed the current trends in the development of innovative business in Ukraine and offered recommendations for improvement and possible solutions to existing problems. It was noted that startups accumulate the most relevant technological and social trends, and innovative entrepreneurship as a whole changes approaches to business, creates new opportunities to attract customers and forces large companies to review their approaches to competition and providing services to their users.