Teacher avatar as a key element of personalized learning in a digital university

Abstract

Education plays a key role in the formation of a personality and the development of the intellectual potential of society. The quality and level of the educational system determine not only the competitiveness of an individual in the labor market, but also the position of the state in the global world. The educational system, as a subsystem of society, performs the function of cultural transmission and self-reproduction of social experience, adapting it to new conditions. In this context, the issue of compliance of educational models with modern challenges, the need to move from universalized to personalized approaches to education, is of particular relevance.