Features of the formation of the passenger car sales market in the conditions of military aggression

Abstract

The article examines the theoretical and applied aspects of the formation and functioning of the passenger car market in Ukraine under conditions of military aggression. The content of key economic categories related to the functioning of the market is revealed, and its main functions are characterized, through which economic interaction between manufacturers, sellers and consumers is manifested. The classification of markets by type is carried out and specific features of the passenger car market during martial law are identified, in particular the impact of logistics restrictions, changes in consumer priorities and fluctuations in price dynamics. It is substantiated that in modern conditions the car market performs not only an economic but also a social function, ensuring population mobility and supporting critical infrastructure. Directions for further market development are identified, including adaptation to wartime conditions, integration of innovative technologies, development of service infrastructure and stimulation of imports taking into account the needs of the state's defense capability. The scientific novelty of the work lies in the systematization of factors affecting the functioning of the passenger car market in conditions of military risks, and in the formation of a comprehensive approach to its analysis in crisis situations. The practical significance of the results lies in the possibility of their use by state authorities, dealer networks and logistics companies to develop market adaptation strategies.