INVESTMENTS IN FACULTY DIGITAL COMPETENCIES AS A STRATEGIC RESOURCE OF UNIVERSITY COMPETITIVENESS

Abstract

The global challenges of the digital economy highlight the need to rethink higher education development strategies. Higher education institutions need to ensure the high quality and relevance of educational programs by modernizing them and introducing flexible teaching models. Teachers are a key factor in this process, as their digital competence and professional motivation are crucial to ensuring the effectivenessof the digital transformation of universities. In this context, investments in the development of digital competencies are seen as an economically viable direction for developing competitive advantages and enhancing the university’s position within the educational and scientific environment.