Strategy for management of innovation activities of an enterprise in high-risk conditions

Abstract

The article examines theoretical and applied aspects of forming a strategy for managing innovation activities of an enterprise in conditions of high risks and uncertainty of the external environment. It is substantiated that in modern economic conditions, innovation activity is a key factor in ensuring the competitiveness of enterprises, their adaptability to crisis phenomena, technological changes and global challenges. It is determined that the strategy for managing innovation activities is a complex system of long term goals, principles, methods and management decisions aimed at the effective creation, implementation and commercialization of innovations taking into account risks. The main elements of such a strategy are revealed, in particular: analysis of the external and internal environment, risk assessment, formation of an innovation portfolio, selection of financing sources, development of innovation potential and knowledge management system. Modern approaches to risk management in the innovative activities of enterprises are analyzed, including the identification, assessment and minimization of risks at different stages of the innovation process. Particular attention is paid to the implementation of flexible management methods, digital technologies, scenario planning and diversification of innovation projects as tools for increasing the sustainability of enterprises. The influence of external factors, in particular economic instability, military risks, globalization processes and technological transformations, on the formation of innovation strategies is summarized. Key problems are identified, including: limited financial resources, high level of uncertainty of innovation results, insufficient integration of risk management into the strategic management system. Directions for improving the strategy for managing the innovative activities of an enterprise are substantiated, which include the development of a risk management system, increasing the investment attractiveness of innovations, the implementation of modern management approaches, the activation of partnership interactions and the formation of adaptive organizational structures. It is concluded that an effective strategy for managing innovation activities in conditions of high risks is a necessary prerequisite for ensuring sustainable development of the enterprise, increasing its competitive position and long-term economic efficiency.