Економіка і управління

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Перегляд Економіка і управління за Автор "Kozlovskyi, M."

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    Use of the benchmarking strategy for optimizing the resource flows of the enterprise
    (2024) Kozlovskyi, M.
    The article is devoted to the study of scientific approaches to the essence of the concept of “enterprise benchmarking strategy”. Based on the results of the analysis of the views of domestic and foreign scientists on the essence of the concept of “benchmarking strategy of the enterprise”, weighing all the positive and debatable sides of the mentioned definitions, its own interpretation is proposed. It was established that the main goal of implementing the benchmarking strategy! of the enterprise is to achieve a competitive position on the market and achieve the strategic goal of the activity due to the effective use of resources. The subject of the benchmarking strategy/, its input and output elements are characterized. The process of formation and implementation of the company's benchmarking strategy! is described, which includes the strategy! selection stage. The algorithm for choosing the company's benchmarking strategy, which will be optimal for a certain market situation, is characterized. The factors that have a significant influence on the choice of the company's benchmarking strategy are identified. The article reflects the theoretical provisions and methodical foundations of the company's benchmarking strategy. The foreign experience of the development of the theoretical foundation of applied aspects of benchmarking is summarized, the essence of this concept is revealed. The basic provisions of the conceptual approaches to justifying the feasibility of applying the benchmarking strategy for the growth of the economic potential of the enterprise are analyzed. A block diagram of the formation of the benchmarking strategy of the enterprise was developed.